In the age of social media, branding photography is crucial to marketing and brand recognition but so often it is confused with headshots or simply a lifestyle portrait session when in reality it is the marrying of the two together. Recently, we did a branding photography session for Ashley of Magnolia Vine Events as well as her sister company Wedding Business Bosses.
For Ashley she not only needed to showcase the day to day of what she did behind the scenes but also highlight her amazing staff and product she created for each of her brides. We initially sat down for a strategy session to discuss her goals, color palette, and location.
You may be wondering why you would even want a branding session to begin with. You already have a headshot, isn’t that enough? The short answer is NO. Clients want to connect with you more than at any other time in the history of marketing. They want to feel like you get them before ever meeting them. They want to feel invested in what you do and who you are but that is hard to do with just a headshot. This is where a branding session comes in and lets them peak into the behind the scenes of your life and the day to day work that you do without it being boring.
You don’t feel comfortable getting in front of the camera and the truth is that most of us don’t. In fact I revert back to my gawky teenage self whenever someone points a camera at me. However, a seasoned photographer can make a you feel relaxed and comfortable for your branding session in order to get the images you need for your marketing and social media.
For Ashley’s branding session we picked two locations that would not only showcase her office but also that she worked on location as well. In preparation for her shoot we made a list of any props or favorite things that she wanted to talk about in her content buckets later on instagram. This meant that by the end of her session she had multiple images that she could use repeatedly to market her business not only on Instagram and Facebook but Youtube as well. This means that when she is working on her marketing plan for the next quarter that she isn’t left sourcing images because she already has them and they have a consistent look across all her images.
Copyright 2019 Meredith Ryncarz Photography LLC